The principle of Clicker Training is to associate the 'click' with the right behavior, reward that behavior, and make sure your puppy understands why he was given the reward. A clicker allows you to mark the correct/wanted behaviors faster than a spoken mark.
The increased speed and accuracy of the clicker help your puppy pick up on exactly what they are being rewarded for. A spoken mark if given too slow may be reinforcing a different behavior than intended.
In the video linked below you are shown how to begin clicker training with a few very simple but effective techniques.
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